This week, a story about Klymit and its founder, Nate Alder, was published on money magazine Forbes’ website, Forbes.com. Check out a portion of the story below and click here to read to story in its entirety.
“We all come from different backgrounds, we see things from different angles,” Alder says of his employees. He states that he doesn’t want to create products that are evolutionary; he wants to create products that are revolutionary. The staff talks a bout new ideas every day and records them on a whiteboard. In meetings, they discuss and debate the ideas, based on cost to market, time to market, and uniqueness. Then they take a vote. Everyone has 10 votes. Sticky notes placed next to an idea constitutes a vote.
The team is constantly talking about what’s next. Their newest product is a sleeping pad for camping. It rolls up to the size of a soda can and weighs just 9.1 ounces. It doesn’t look like regular camping pads, that can get as big as a sleeping bag, but it’s just as comfortable and warmer, the company says, because it uses Klymit’s technology.
Why the outdoor industry? “The outdoor industry is one of the most innovative industries. They are also quick to adopt new technology,” says Alder. Klymit continues to expand, aiming to be in 25 countries by next year and creating a new product every six months. Not bad for what started out as a vacation.
Story written by Janet Meiners Thaeler (Small Business Trends).